Real vs Synthetic Pandan: How to Spot it
Often referred to as "Asian Vanilla," pandan is rapidly ascending in the U.S. and European markets – particularly in the Netherlands, where its deep historical ties to Southeast Asia have paved the way for modern adoption.
With that, we’re starting to see pandan-flavored products emerge. However, you may not realize that the majority of pandan flavoring is not the real thing.
There is a vast difference between the complex profile of true pandan extract and the one-dimensional experience of a synthetic product.
Here’s how to tell the difference between real vs synthetic pandan and why it matters for your brand.
The 99% Problem: Reality of the Current Market
Maybe you’ve seen a lot of pandan-flavored products in the market, but there’s a surprising fact behind it: 99% of all pandan-flavored products found in the market use artificial colors and flavors.
When you look closer at the ingredients of pandan-flavored products, you’ll find that most of them contain artificial coloring, flavors, and preservatives. Most manufacturers will use chemicals and preservatives that will create a bright colored green hue and strongly sweet nutty flavor.
This goes against what consumers actually want: clean label products and transparency.
How to Differentiate Between Real vs synthetic Pandan
So, how do we differentiate between real vs synthetic pandan, as innovators and consumers? There are two key distinctive profiles that are easily detected using our senses: flavor and color. Moreover, artificial pandan lack the functional benefits that real ones may offer.
A Symphony of Flavor in Real Pandan
Real Pandan has a complex profile. Its signature aroma comes from 2-acetyl-1-pyrroline or 2-AP, the same molecule found in premium jasmine rice that gives it its signature popcorn fragrance. It also contains other aromatic compounds which are reminiscent of lavender and vanilla, creating a complex and evolving scent.
Real pandan has a multi-layered profile of toasted nuts, creamy coconut, and slightly floral. Naturally derived pandan carries a taste that synthetics can’t replicate, a subtle richness that complements fats and proteins.
On the other hand, most synthetic products focus only on 2-AP. This results in a one-note taste, which is the familiar sweetly toasted popcorn.
Natural vs Artificial Colors of Pandan
Another distinct characteristic of real vs synthetic pandan is their difference in colors. Naturally derived pandan will create a soft, muted earthy green hue. This color is derived from the leaves’ natural chlorophyll.
Synthetic or artificial pandan will have a bright, fluorescent green hue. The color is usually created by mixing blue and yellow chemical colorants, such as Tartrazine and Brilliant Blue.
The Health Gap: Real Pandan Benefits
Real pandan contains antioxidants and fiber, offering potential health benefits thanks to its anti-inflammatory properties. This is something that more and more consumers are looking for: functional benefits.
Contrastingly, artificial pandan offers zero nutritional value as it usually consists of synthetic flavorings and dyes. Furthermore, artificial colorants and ingredients are increasingly being scrutinized for their link to health issues.
Quick Comparison of Real vs synthetic Pandan
| Feature | Real Pandan | Synthetic Pandan |
|---|---|---|
| Aroma | Evolves as you smell it; starts sweet and nutty, ends floral. | Immediate, sharp hit of vanilla or synthetic coconut, one note only. |
| Color | A natural, light and muted green color | Often uses Tartrazine or Brilliant Blue; looks "neon" or artificial. |
| Functional Quality | Contains nutritional values, such as antioxidants and fiber. | No functional quality or possible health benefits, may pose health risks due to artificial ingredients. |
The Manufacturer’s Dilemma: Why People Choose "synthetic"
If artificial pandan lacks the flavor depth and its health benefits, why are they so common?
Because natural pandan is delicate, unstable, and costly.
Historically speaking, companies chose synthetic pandan because fresh leaves can be a logistical nightmare and costly. This is where many brands sacrifice quality for convenience.
Here’s a breakdown on why many opt for artificial variety:
- Pandan leaves wilt quickly, and when extracted they just as quickly oxidize and fade in color.
- They vary in potency and are heat sensitive, they are difficult to standardize in a factory and degrade during food processing.
- Labor intensity, by using pre-made extracts manufacturers can skip the labor-intensive process of blending and straining leaves.
Another possible hurdle is that natural pandan is still categorized as Novel Food in certain markets, such as the EU. However, it’s possible that surging market interest could be a catalyst for a much-needed regulatory change in the future. This could ultimately lead to prioritizing natural botanicals over synthetic imitations.
The Tripper Solution: Real Pandan, Standardized
At Tripper, we’ve bridged the gap between authenticity and convenience with our Python Pandan Extract Powder.
- Preserved Potency: We use an innovative extraction process that locks in the delicate flavor components and natural chlorophyll with a 36-month shelf life.
- 100% Solubility: Pure functionality as our Pandan Extract Powder is water and fat soluble, making it applicable to both liquid and solid products.
- Precision: We provide a standardized color and flavor profile, so your first batch tastes exactly like your millionth.
- Traceability: We use in-house processing to ensure a high level of traceability.
Final Take: Why Authenticity is Your Greatest Asset
When it comes to choosing between real or synthetic Pandan, it all comes back to your objectives. As Olivier Bernard from Tripper explains: “One is a convenient imitation, while the other is the real thing.”
In an era where radical transparency is required, "synthetic" can be a liability. Choosing real pandan isn't just about taste; it’s about brand credibility. Consumers want ingredients with a story, a functional benefit, and authenticity.
As more people choose convenience and synthetic extracts, this is the chance for you to set yourself apart from the competition and offer something genuine instead.
Let us be a part of that journey and contact Tripper now to kick start your innovation.
FAQs
How can I tell if a product uses real pandan from a product’s label?
If you see "Artificial Flavor," "Pandan Paste," or "Color Added (Tartrazine Yellow, Brilliant Blue)," or other synthetic colors and ingredients, it is a synthetic mimic. On the other hand, look for a 100% natural or real extract label for real pandan.
What is the biggest giveaway of artificial pandan taste?
Synthetic pandan often has only one note, emphasizing only its 2-AP component of sweet and popcorn flavor. It lacks the savory-nutty complexity and the toasted-rice aroma that defines real Indonesian Pandan.
Is the bright green color in pandan natural?
No, in fact it’s a tell-tale sign that it’s derived from synthetic coloring made using chemicals. Natural pandan will result in a more muted, soft green color contrary to the popular belief.
How long does naturally derived pandan extract last?
Fresh leaves last only days, so does fresh liquid extract as it oxidizes and fades. However, Tripper’s Pandan Extract Powder has a shelf life of up to 36 months. Because it is a concentrated powder, it remains stable and potent without the need for the artificial preservatives.
Does real pandan lose its color when heated?
Yes, because its primary coloring agent chlorophyll is heat-sensitive. However, Tripper’s high-quality standardized extract powders are designed to be thermally stable, allowing you to maintain that beautiful soft green even through baking or UHT processing.