Dragon Cinnamon: A Story of Spice, Origin, and Identity

How the Dragon Cinnamon Was Born

Over 25 years ago, François Bernard came up with a simple but powerful idea. At the time, B2B spices were often just... spices. Sold with generic labels, plain boxes, no real story, and certainly no hint of the rich origins behind them.

François saw things differently. Why not create a strong visual identity that reflects both the quality of our spices and their place of origin? That’s how the idea of our animal archetypes was born. A line of unique characters, each representing one of our premium spices, all rooted in the biodiversity of Indonesia.

The first to emerge was the Dragon — our symbol for the very best ground cinnamon. It hails from the Kerinci Highlands in Central Sumatra, one of Indonesia’s most renowned cinnamon-growing regions.

Since then, Dragon Cinnamon has become a benchmark in the industry. Trusted by leading food companies across the United States. It’s been used in bakery goods, teas, and more — praised not just for its sweet, spicy profile, but also for its unwavering quality year after year.

Customers often tell us how much they value the reliability of Dragon Cinnamon. That familiar flavor, the consistent color, the texture – it's all exactly as they remember, every single time. And in the food industry, where consistency is everything, that means a lot.

What started as an idea to bring life and identity to a commodity has grown into a trusted label. One that proudly carries the spirit of Indonesia in every batch.

More Than Just a Symbol: The Values Embodied by Our Dragon Cinnamon

At Tripper, Dragon Cinnamon isn't just a symbol. It embodies the core values we, and much of the industry, uphold: quality, sustainability, and traceability.

We take immense pride in Dragon Cinnamon's consistent quality. It's rigorously certified and screened through leading standards such as ISO, HACCP, and NFPA. Each batch undergoes a thorough assessment of key flavor parameters: sweet, spicy, bitter, woody, and astringent.

Our cinnamon is carefully harvested from select mature trees precisely when their volatile oil levels are at their peak. This meticulous detail is what gives Dragon Cinnamon its distinctive, beloved spicy-sweet characteristics.

Our commitment extends far beyond the product itself. We've built sustainable collaborations with the dedicated cinnamon farmers in the Kerinci region. Through cinnamon replantation, agroforestry projects, and various certifications, we're ensuring the land's long-term productivity. This approach not only provides farmers with a more secure and lasting business, but also better for our environment.

Finally, our direct-sourcing model and strong partnerships allow for exceptional levels of traceability. An integrated mobile app tool that provides updated data from each producer enables us to monitor every single batch closely. This means you can have full confidence in the journey of your Dragon Cinnamon, from harvest to your home.

Experience the Flavor of Tripper’s Dragon Cinnamon

We have crafted the Dragon Cinnamon product line into a versatile range. This allows us to elevate every application and meet every needs. Here's how our Dragon Cinnamon product line empowers your creations:

• Ground Cinnamon: Finely ground cinnamon, renowned for its consistent quality and freshness. The go-to choice for baked goods, spice blends, savory dishes, or other applications.
• Tea Bag Cut Cinnamon: Offering a coarser texture, it’s a great addition for a more pronounced visual presence and a robust, sustained flavor. Our cinnamon cuts are perfect for beverages and spice mixes.
• Cinnamon Extract Powder: This innovative product offers a 3 year shelf life. Being completely water soluble, it is ideal for various applications such as beverages, smoothies, confectionery or health supplements.

Ready to elevate your application with Dragon Cinnamon? We invite you to inquire now to learn more about how our product line can support your needs.